Human Connection Driven LinkedIn Marketing For Entrepreneurs

LinkedIn can feel like a noisy room full of “experts,” automation, and awkward cold DMs. We want to cut through that with something more useful: what’s working right now when you’re a real person trying to grow a business, land better opportunities, or build a personal brand without turning into a corporate robot.

Shelby McFarland talks with LinkedIn specialist Katie Rasure about the surprising strategy that keeps paying off: human connection. We get into why giving away helpful information for free doesn’t scare off buyers, it attracts them. Katie shares how she leaned on LinkedIn after graduating during the pandemic, how consistency helped her get noticed, and how local networking events accelerated everything once she got out of her comfort zone. If you’ve ever hit a wall, burned out, or thought “I just want a simple job and to disappear for a while,” her path will feel familiar and encouraging.

Then we go practical: how to write LinkedIn posts that people actually read, why storytelling and “Facebook with a business twist” beats stiff professionalism, and how often to post without wrecking your sanity. We also unpack what to ignore: trend-chasing advice that mainly benefits big creators, overposting, and AI-driven outreach that kills trust. You’ll learn a cleaner approach to B2B prospecting on LinkedIn: comment with value, connect with intention, and message like a human. We even talk reposting, timing, and how to use scheduling without losing the engagement LinkedIn rewards.

Subscribe for more honest marketing conversations, share this with a friend who’s stuck on LinkedIn, and leave a review so more business owners can find us. What’s one LinkedIn change you’re going to try this week?

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Listen to the full episode here: https://www.buzzsprout.com/2542351/episodes/19282503

For more resources: https://linktr.ee/Bossbabeshelby