Welcome to The Insurance Marketing Playbook, the go-to podcast for insurance agents who are ready to move beyond referrals and cold calls — and start building a brand that attracts clients on autopilot.

​

Hosted by Shelby McFarland, founder of The Marketing Broker, each episode breaks down real-world marketing strategies, proven social media tactics, and the mindset shifts that turn agents into local industry leaders.

​

Whether you’re an independent agent or part of a growing team, this podcast gives you the tools, templates, and inspiration you need to market with confidence and consistency.